Sports retail is an academic concept and research domain that examines the complex processes, strategies, and consumer interactions involved in the distribution and sale of goods, services, and experiences related to sports, fitness, and physical activity. This field investigates consumer behavior within the specialized sports market, supply chain dynamics for performance-oriented and lifestyle products, marketing and branding specific to sports products and brands, operational management of sports-focused retail formats, and the broader economic and social impact of this sector. Its key characteristics include the influence of sports culture, events, and performance on demand, the management of diverse product categories from apparel to equipment, and the evolution of omnichannel strategies connecting physical and digital retail environments, holding significance for industry performance, consumer well-being, and participation in sports.